What Are SEO Best Practices?

SEO best practices are tried-and-tested tactics for improving a website or brand’s visibility in search engine results pages. Without paying for ads.

Following these best practices can help you improve brand awareness. And get more organic traffic (unpaid clicks) from search engines like Google.

10 SEO Best Practices to Follow

Here are the 10 most important SEO best practices you need to know:

1. Align Your Content with Search Intent

Search intent (also called “user intent”) is the purpose behind every search query.

If you’d like to rank on page one of Google, you need to understand search intent and create content that matches it.

For instance, take a look at the search results for “how to make oatmeal cookies.”

The top search results are blog posts or videos. Not ecommerce pages selling oatmeal cookies. 

Google understands that people who are searching for this keyword are looking to learn. Not to buy. 

On the other hand, the results for a query like “buy oatmeal cookies” are product ads and ecommerce pages.