Top 10 Website Optimization Strategies

The following ten strategies to optimize your website focus on two elements:

• User experience. Help visitors navigate your website content easily through user-friendly design, mobile responsiveness, and better accessibility.
• Growth. Increase ranking on search engine result pages (SERPs) to reach a bigger audience and improve branding.

1. Implement UI/UX Web Design Practices

Optimizing the user interface (UI) and user experience (UX) while designing your website will increase its eventual conversion rate. In fact, 80% of consumers are willing to spend more for a better user experience.

User experience design (UI/UX) practices optimize a website’s usability, accessibility, and performance. For example, Airbnb offers a smooth sales funnel by providing ideas on places to travel with numerous language and currency options.

• Optimize menus – help users find your key pages easily by adding a straightforward menu on the header and a complete menu on the footer. Conduct a UX audit and use optimization tools such as menu plugins to customize them further.
• Include call-to-action (CTA) buttons – guide visitors to find more information or make purchases using CTA buttons. Their location should be clearly visible and their visual appearance should align with the overall website design.
• Improve the sales funnel – include clear steps to convert website visitors into paying customers. For example, you can add a how-to guide and provide clear transitions between each part of the transaction.