Types of Digital Marketing and The Best Digital Marketing Methods

Read on to learn:

1. What is digital marketing?
2. What are types of digital marketing?
3. Why is digital marketing important?
4. What does a digital marketer do?
5. What businesses does digital marketing work for?
6. Getting started with digital marketing

What is digital marketing?

Whenever you use the internet to inform people about your brand, you’re doing digital marketing. You can use any type of digital marketing channel including social media posts, email, and content marketing to engage potential consumers.

What are the types of digital marketing?

If you’re still wondering how digital marketing works in real life, here are a few practical examples. There are many types of digital marketing, and we’ve outlined the pro’s and con’s of each below.

1. Pay-Per-Click (PPC)

Pay-per-click (PPC) marketing, also called search advertising, is a type of digital marketing that empowers you to pay only for the clicks you get on your ad. PPC campaigns involve a thorough search and analysis of keywords relevant to your product or service. You can use applications such as Google AdWords or Google Keyword Planner for your keyword research. 

Among the most common types paid ads out of PPC providers is Google Ads.

The quality score of your website will determine whether you get a spot-on Google’s search engine results pages (SERPs). 

Other channels that use PPC include Sponsored Messages on LinkedIn and paid Facebook ads. 

Pros: 

• Provides quick results and precise targeting. 
• Allows for easy budget control.

Cons: 

• Can be costly, with expenses mounting if not managed properly. 
• Click fraud can also drain budgets.

2. Search Engine Optimization (SEO) 

SEO utilizes tactics that help you rank higher on SERPs so you can reach more potential customers. On-page SEO is everything you do on your website to win clients including engaging content and great website design. 

Off-page SEO is everything you do outside the website including the use of backlinks. SEO can help you optimize your digital presence and increase conversion rates when you act as a blogger for your website’s content.

Pros: 

• Generates organic, sustainable traffic. 
• Enhances website credibility and user trust.

Cons: 

• Takes time to see significant results.
• Requires continuous effort to maintain rankings.

3. Email Marketing

Email marketing is a fantastic way to boost interest and awareness from potential clients that already like your business enough to join your mailing list. 

A smart digital marketer uses a variety of marketing channels to add leads to their email list. To build an email list, you need to create engaging content for your target customers so they can see the value of hearing what you have to say. 

When you send out emails to the people on your email list, you need to write enticing subject lines and define the best time to send emails. 

The contents of your emails can be:

• General newsletter information from your business 
• New product and or service announcements
• Special event invitations. 
• Coupons and special offers

The idea is to use your emails to nurture your client relationships and improve customer retention.

Pros: 

• Highly cost-effective for reaching a targeted audience. 
• Allows for personalized communication.

Cons: 

• Risk of emails being marked as spam. 
• Response rates can vary widely.